22
Feb
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Now you can lavish even more cash on your Ferrari FF. But remember, there is no accounting for taste!
If you’ve got the cash, Ferrari can hook you up with your own personal designer to oversee the whole project inside and out – and make sure you’re involved with every step of your car’s creation.
There are three collections to choose from, the Scuderia, Classica and Inedita and within each collection, there are plenty of options.
The Scuderia collection is all about Ferrari’s racetrack heritage with materials such as carbon fibre, chamois, rubberised leather, Alcantara, matte metals and Kevlar all on offer.
Fans of the GT may opt for the Classica collection with such trims as vintage leather, wool, cashmere and velvet (yes, velvet!) on offer, pastel colours, plenty of chrome and much awesome stitching.
Inedita is the most off-the-wall of the three collections with some intriguing materials used. We can just imagine someone like Justin Timberlake going for the denim option (remember that pic of him and Britney back in the day in matching his-and-hers denim outfits?). There’s also boldly coloured leather and suit fabrics on offer for a truly tailor-made Ferrari.
As a bonus, the performance under the bonnet should be pretty good too.
Back in the 1950s and ’60s, when you bought or ordered a Ferrari, being able to select individual colors, features or options was virtually par for the course, a big reason why today, survivors from that era tend to fetch huge money when they come up for sale.
Now, Maranello has launched a new bespoke cosmetic program, that aims to build on those age-old traditions of customer excellence and exclusivity. Called “Tailor Made,” it allows Ferrari clients to essentially personalize every last interior and exterior detail of their new car, with assistance from a Personal Designer who works with them through the entire selection and creation process, right up to the point at which the customer takes delivery.
In fact, customers are actively encouraged to visit the Ferrari facilities where they can browse different materials and concepts, as well as preview the final results of their selection. They can even collect their completed car from Maranello personally if they so choose.
The Tailor Made program embodies three distinct elements;
Scuderia, a race inspired category which provides customers with such options as carbon-fibre trim, rubberized leather, Alcantara, chamois and other such finishes such as diamond quilted fabric (inspired by such a pattern found on the 1957 250 Testa Rossa), as well as specific exterior colors and even, racing stripes, such as those found on original North American Racing Team (NART) cars.
Classica, which includes pastel colors inspired from Ferrari exterior hues of the past, along with traditional materials such as rich wools, cashmere, leather, or velvet.
And finally, Inedita, which takes an experimental approach, combining new themes with traditional ones, such as as offering a novel range of materials, like as denim or suit fabric, for upholstery.
